Why Your Business Deserves More Than Just a Linktree

QR codes that take people to a Linktree are brilliant. They give viewers the chance to see all your contact details in one place instead of landing on just one page or phone number. It is convenient, quick, and very handy for events, business cards, or flyers. But here’s the thing: if Linktree is the only place people can find you online, you are leaving money and opportunity on the table.

Think of it like this: Linktree is a really tidy business card. Your website? That is your actual storefront.

You Don’t Own Your Linktree

Here’s the uncomfortable truth: Linktree owns your page. If they change their terms, shut it down, or suddenly start charging for features you have been enjoying for free, you don’t have much say in it. Your website? That is yours. You control it, you own the domain, and nobody can take it away.

If Linktree goes down, your online presence disappears. With a website, you are in control of your own destiny.

Google Can’t Find You

When someone Googles your business or the services you offer, what comes up? If it is just a Linktree, probably not much. Google does not index Linktree pages the same way it does real websites, so you are basically invisible.

A simple portfolio website, even just one page, can be optimised for search engines. That means when someone in Cape Town searches for “handmade jewellery Cape Town” or “brand photographer near me,” you have a shot at showing up. That is free marketing working for you 24/7.

First Impressions Count

Click a Linktree and people see a list of links. Functional, yes. Memorable, not necessarily.

When someone lands on your website, they see your colours, your personality, and your best work front and centre. Testimonials, stories, and a little slice of who you are help create a first impression that turns casual browsers into paying customers.

You Are Limiting Your Potential

Linktree is built to send people away to your Instagram, your shop, or your booking page. A website is the opposite. People can stay, explore, and really get to know your business without bouncing around.

Your website deserves the spotlight. That is your home. Let people find your other platforms on your website. Keep Linktree, definitely, but your bio, the prime real estate, should point straight to your website. 

It Is Easier Than You Think

“But building a website sounds expensive and complicated!” I hear you. Here is the good news: it does not have to be.

WordPress.com is perfect for South African small business owners. Start for free, learn the ropes, then upgrade for a custom domain, yourchoiceofname.co.za or .com, instead of yourchoiceofname.wordpress.com.

And if the tech side is not your thing? That is where we step in at CuppaWeb. We love helping women get online without stress or jargon. You do not need fifteen pages, just one that says: “This is me, this is what I do, here is how to work with me.”

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